"Things change fast. We sought to test INDUSTRIAL's ability to be nimble, flexible, agile, and change on a dime to hit our targets and demonstrate they could lower our costs. They exceeded our expectations by bringing new ideas and innovation to the table."
Matt Herndon, President Dedicated Services
48% lift
in total
applications from data-driven decision making
in total
Increased call
volume
to achieve ~2:1 online vs call applications (from previous 4:1 ratio)
volume
The annual event has grown more than 1,000% since launching our new B2B event marketing strategy, with more than 595,000 participants
1,000+%
increase
in manufacturer participation since 2012
increase
2000+ hiring
events
on one day every year; reducing need for 1:1 marketing spend
events
"INDUSTRIALs innovative direct to driver strategy was nothing short of game changing for our business. It diversified our paid media mix, reduced the need for hires, and has kept our media spend virtually flat for nearly a decade and running. It felt too good to be true at first - and yet, it’s had a dramatic positive impact on our business. We’ve reduced spend and increased hires. Knocked it out of the park win!"
Clark Gray, Vice President of Driver Resources & Recruitment
$1,000
reduction
in average CPH in 3 years
reduction
10
years
of virtually flat media spend; reducing CPH
years
"INDUSTRIAL has proven they understand our business and are committed to driving success. They are a forward-thinking, data driven, and customer focused partner."
Joey Ballard, SVP Recruiting
94.3%
peak increase
increase in orientation attendance
peak increase
30% CPH
reduction
with new driver recruiting strategy
reduction
"INDUSTRIAL understands my service network talent needs. This maximizes this impact of our recruitment marketing hiring, and separates them from the pack."
Kevin Keefe, Vice President, Service & Sales Support
100%
more
qualified applicants
more
10+ new
cost
mitigation strategies implemented in first 30 days to reduce CPH
cost
"Already have recommended you to others! Your expectations and quality standards are exceptional...I have not worked with another group so enthusiastic about pursuing excellence."
Adria Salvatore - Education Director, Architectural Woodwork Institute
37M media
impressions
in first campaign flight alone
impressions
Zero wasted
paid media spend through hyper-targeted audience strategy